Assistant Manager, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands supports Shangri-La’s brand strategy, marketing initiatives and commercial objectives across relevant markets or properties. Requirements typically include a degree in marketing, business, communications or hospitality, with several years of experience in brand management, marketing, partnerships or hotel commercial operations. The candidate should have strong project-management, communication and analytical skills, along with an understanding of luxury hospitality and customer behaviour. Responsibilities may include coordinating campaigns, maintaining brand standards, preparing performance reports, working with agencies and internal departments, and supporting new business or partnership opportunities. Fluency in English is generally expected; Cantonese or Mandarin may be advantageous. The ideal candidate is organised, commercially aware, creative, detail-focused and comfortable managing multiple stakeholders in a fast-paced international environment.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving business and leisure travellers through premium accommodation, dining, wellness and event services. The company is recognised for Asian-inspired hospitality, personalised service and strong attention to guest experience. Shangri-La hotels often provide extensive career opportunities in hotel operations, sales and marketing, finance, culinary services, engineering and corporate functions. The group promotes professional development, international exposure and service excellence. Its Hong Kong presence is significant, with properties and corporate operations connected to one of the world’s most competitive luxury-hospitality markets.