The Assistant Manager, Brands supports Shangri-La’s brand strategy, marketing initiatives and commercial objectives across relevant markets or properties. Requirements typically include a degree in marketing, business, communications or hospitality, with several years of experience in brand management, marketing, partnerships or hotel commercial operations. The candidate should have strong project-management, communication and analytical skills, along with an understanding of luxury hospitality and customer behaviour. Responsibilities may include coordinating campaigns, maintaining brand standards, preparing performance reports, working with agencies and internal departments, and supporting new business or partnership opportunities. Fluency in English is generally expected; Cantonese or Mandarin may be advantageous. The ideal candidate is organised, commercially aware, creative, detail-focused and comfortable managing multiple stakeholders in a fast-paced international environment.
Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving business and leisure travellers through premium accommodation, dining, wellness and event services. The company is recognised for Asian-inspired hospitality, personalised service and strong attention to guest experience. Shangri-La hotels often provide extensive career opportunities in hotel operations, sales and marketing, finance, culinary services, engineering and corporate functions. The group promotes professional development, international exposure and service excellence. Its Hong Kong presence is significant, with properties and corporate operations connected to one of the world’s most competitive luxury-hospitality markets.
Hong Kong offers strong opportunities in hospitality, finance, retail, technology, professional services and international business. Although commonly described as an island destination, the territory includes Hong Kong Island, Kowloon and the New Territories. The culture combines Cantonese traditions, international influences, efficient public transport and a fast-paced working environment. Lifestyle options range from high-rise urban living and excellent restaurants to beaches, hiking trails and outlying islands. Rents can be high, especially near Central, Admiralty and popular residential districts, so many employees choose areas such as Quarry Bay, North Point, Kowloon or the New Territories. Foreign professionals generally need an employment visa sponsored by their employer, with qualifications and a confirmed job offer normally required. Dependants may be eligible for accompanying visas. New arrivals should arrange accommodation, health insurance, banking and a local phone service before or soon after arrival.
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