This role focuses on researching user needs and behavior to improve Rakuten’s brand and digital experiences, with particular emphasis on applying AI to UX research. Candidates are expected to have experience in UX research, user interviews, usability testing, surveys, journey mapping, and analyzing qualitative and quantitative data. Familiarity with AI tools, research automation, digital products, and customer-centered design is highly desirable. The successful candidate should communicate findings clearly, collaborate with designers, product teams, engineers, and marketing stakeholders, and turn research insights into practical recommendations. Strong analytical thinking, presentation skills, cultural awareness, and the ability to manage several projects in a fast-paced international environment will be important.
Rakuten Group, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering online shopping, fintech, mobile communications, travel, digital content, advertising, and professional sports. The company is known for connecting its services through the Rakuten membership and loyalty platform, serving customers in Japan and international markets. Rakuten has a multicultural workforce and uses English extensively in many corporate and technology teams. Its brand and UX functions work across businesses to create consistent, convenient, and engaging customer experiences. Employees may work with product, engineering, data, marketing, and business teams on services used by millions of customers. The company generally suits people who enjoy innovation, cross-functional collaboration, and working in a large, diversified technology organization.
Japan offers strong opportunities in technology, UX research, software engineering, data, finance, education, tourism, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Work culture values reliability, preparation, teamwork, and respect for hierarchy, although global companies are often more flexible and English-friendly. Japan provides excellent public transport, safety, healthcare, food, and urban convenience, while housing in Tokyo can be expensive. Smaller cities and rural areas offer a quieter lifestyle and lower costs. Non-Japanese citizens normally need an appropriate work visa, usually sponsored by an employer; highly skilled professionals may qualify for a points-based visa with faster permanent-residency options. Before relocating, arrange a residence card, local address registration, health insurance, pension enrollment, banking, and tax procedures. Learning basic Japanese makes daily life and workplace communication easier. Expect distinct seasons, crowded commuting in major cities, and a gradual adjustment to local customs and administration.
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