ROOM Marketing Lead - Rakuten Ichiba Marketing Department, Commerce & Marketing Company (C&M)

Job Description

The ROOM Marketing Lead will plan and execute marketing initiatives for Rakuten Ichiba’s ROOM social-commerce service, helping increase user engagement, product discovery, and sales. The role typically requires several years of marketing experience, strong project management skills, data-driven decision-making, and the ability to develop campaigns across digital channels. Experience in e-commerce, social media, content marketing, CRM, or marketplace businesses is valuable. Candidates should be comfortable collaborating with product, sales, creative, analytics, and engineering teams. Japanese proficiency and business-level English may be expected in this international environment. Rakuten looks for proactive professionals who can identify opportunities, manage stakeholders, measure campaign performance, and deliver results in a fast-changing organization.

Company Info

Rakuten, Inc. is a major Japanese technology and internet-services company founded in 1997 and headquartered in Tokyo. Its businesses span e-commerce, fintech, digital content, travel, communications, advertising, and online services. Rakuten Ichiba is one of Japan’s largest online marketplaces, connecting consumers with a broad range of merchants and brands. The company’s Commerce & Marketing Company supports shopping, customer engagement, advertising, and related growth initiatives. Rakuten is known for its large membership ecosystem, which links services through a common loyalty-point program. The organization is multicultural and operates globally, with English widely used in many corporate and technology roles. Employees are generally expected to work collaboratively, use data to guide decisions, and take ownership of projects in a competitive digital-business environment.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, marketing, finance, engineering, hospitality, and international business, especially in Tokyo, Osaka, Yokohama, and Fukuoka. Workplace culture often values punctuality, teamwork, preparation, and respect for seniority, although international companies may have more flexible styles. Daily life is safe and convenient, with excellent public transport, healthcare, food, and regional travel. Housing and commuting costs can be high in central Tokyo, while regional cities are generally more affordable. Foreign professionals usually need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services visa; the employer often sponsors the application. Highly skilled professionals may qualify for a points-based visa or permanent residence more quickly. Before relocating, candidates should confirm language expectations, employment conditions, taxes, health insurance, housing support, and whether the role is office-based, hybrid, or remote.