Director of Sales & Marketing

Job Description

The Director of Sales & Marketing leads the hotel’s commercial strategy, driving room, meetings, events, catering and other revenue through sales planning, marketing campaigns, public relations and partnerships. Candidates should have substantial experience in luxury hotels or resorts, strong knowledge of Malaysian and international markets, and a proven record of achieving revenue targets. Excellent leadership, negotiation, communication and analytical skills are essential, together with familiarity with digital marketing, CRM systems and revenue management. The successful candidate is expected to build strong relationships with corporate clients, travel agencies and destination partners, lead the commercial team, represent the property professionally and deliver sustainable business growth while protecting the Shangri-La brand.

Company Info

Shangri-La is a leading luxury hospitality group founded in Hong Kong, operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. The group is recognised for warm Asian hospitality, high service standards and distinctive properties in major cities and resort locations. Shangri-La hotels typically provide accommodation, restaurants, bars, meetings and events, wellness facilities and leisure experiences for both business and vacation guests. In Malaysia, the company has established properties in locations including Kuala Lumpur, Penang and other resort destinations. Employees generally work in an international environment with structured service standards, training opportunities and access to broader hospitality career paths. A Director of Sales & Marketing would support the property’s commercial performance while representing the group’s premium positioning in local, regional and global markets.

Destination Guide

Malaysia offers opportunities in luxury hotels, resorts, tourism, aviation, restaurants, retail and business services, particularly in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and Johor. Penang and Langkawi are popular island destinations, combining beaches, heritage, food culture and a relaxed lifestyle, while Kuala Lumpur provides broader career options and urban amenities. Malaysian culture is diverse, with Malay, Chinese, Indian and indigenous influences, and English is widely used in hospitality and business. Living costs vary; island locations may be more seasonal and limited than major cities, although accommodation and staff benefits may be available through employers. Foreign professionals normally require an employment pass sponsored by the hiring company, with approval before starting work. Candidates should confirm passport, qualification, medical and dependent-pass requirements with the employer and Malaysian authorities. Climate is tropical, warm and humid year-round, with regional monsoon periods.