F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for driving restaurant, banquet and catering revenue through corporate accounts, events, group bookings and local partnerships. Candidates typically need a diploma or degree in hospitality, business or marketing, along with several years of hotel food and beverage sales experience. Strong knowledge of the Malaysian market, customer relationship management, negotiation and sales planning is expected. The successful candidate should be confident, well presented and commercially minded, with excellent communication skills and the ability to meet revenue targets. Flexibility, teamwork and a hands-on approach are important, as the role involves working closely with culinary, operations, events and revenue teams, including evenings, weekends and public holidays when business requires.

Company Info

Shangri-La Hotels and Resorts is a leading luxury hospitality group founded in Hong Kong, with hotels, resorts and city properties across Asia, the Middle East, Europe, North America and other major destinations. The group is known for warm Asian hospitality, high service standards and well-established brands including Shangri-La, Kerry Hotels, JEN and Traders. Its Malaysian properties serve leisure travellers, corporate guests, groups and international events, combining accommodation with restaurants, meeting facilities, wellness services and destination experiences. Shangri-La generally offers structured training, international career opportunities and employee benefits, while placing strong emphasis on guest satisfaction, cultural awareness and operational excellence. An F&B Sales Manager would contribute directly to the commercial performance and market presence of the hotel's dining and events business.

Destination Guide

Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, Melaka and other resort destinations. Hotel professionals can find roles in food and beverage, sales, events, revenue, front office and operations, with international brands often providing training and career progression. Malaysian culture is multicultural, combining Malay, Chinese, Indian and indigenous influences, with excellent food, festivals and generally welcoming communities. Lifestyle costs are moderate compared with many global cities, although Kuala Lumpur and popular islands can be more expensive. Malaysia has beautiful beaches, rainforests, diving areas and a relaxed tropical climate. Foreign employees normally need an employer-sponsored Employment Pass, with the company handling approval and immigration procedures. Relocating candidates should confirm salary, accommodation, insurance, tax, dependants' arrangements and work-pass eligibility before accepting an offer.