Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La's brand strategy, communications and marketing initiatives across the group. Requirements typically include a degree or diploma in marketing, communications, business or a related discipline, along with experience in brand management, public relations, content development or project coordination. Strong written and spoken English and Chinese, excellent organizational skills, attention to detail and confidence working with multiple stakeholders are expected. The successful candidate should be commercially aware, creative, reliable and able to manage deadlines across regional or international projects. Experience in hospitality, luxury brands, digital marketing, social media and basic reporting would be advantageous.

Company Info

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is recognized for its Asian-inspired approach to warm service, refined accommodation and destination experiences. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving business and leisure travelers in major cities and resort locations. The company employs colleagues across hotel operations, food and beverage, wellness, sales, technology, finance and corporate support functions. A role in the brands team may involve working with regional offices, hotel properties and creative or agency partners to protect brand standards and strengthen customer engagement. Shangri-La generally values hospitality, cultural awareness, teamwork, professionalism and a strong commitment to guest experience.

Destination Guide

Hong Kong offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing and international business. The city combines Cantonese traditions, British influences and a highly global outlook, with a fast-paced working culture and excellent public transport. Lifestyle options range from dense urban neighborhoods and late-night dining to beaches, hiking trails and outlying islands such as Lantau, Cheung Chau and Lamma. Housing is expensive, so many newcomers share apartments or live in districts connected by the MTR. International schools, healthcare and everyday services are widely available, although space can be limited. Most overseas professionals need an employment visa sponsored by their employer; applicants generally need a confirmed job, relevant qualifications and suitable experience. Dependants may usually apply for dependant visas. New arrivals should arrange accommodation, a Hong Kong identity card, banking and insurance after approval. Cantonese is widely spoken, while English is common in professional and service settings.