Officer, Brands

Job Description

The Officer, Brands role is likely responsible for supporting Shangri-La’s brand communications, marketing initiatives and brand standards in Hong Kong. Requirements typically include a degree or diploma in marketing, communications, hospitality or a related field, along with relevant experience in brand management, public relations, content coordination or hotel marketing. Strong written and verbal English and Chinese, excellent organizational skills, attention to detail and proficiency with Microsoft Office and digital communication platforms are expected. The successful candidate should be creative, commercially aware and able to coordinate with hotels, agencies and internal departments while managing multiple deadlines. Experience in luxury hospitality, corporate communications or regional brand projects would be advantageous.

Company Info

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands. The group is known for personalized service, high-quality accommodation, dining, wellness and meetings facilities, with a strong emphasis on Asian hospitality. Shangri-La employs colleagues in corporate offices and properties worldwide, offering roles in hotel operations, marketing, finance, technology, sales and leadership. In Hong Kong, the company has a long-established presence and operates prominent luxury hotels serving business travelers, leisure guests, events and local dining customers.

Destination Guide

Hong Kong offers strong opportunities in hospitality, branding, public relations, finance, technology, retail and international business. The culture blends Cantonese traditions with global influences, and English is widely used in professional settings, although Cantonese or Mandarin can improve career prospects. Life is fast-paced, urban and convenient, with excellent public transport, diverse restaurants, shopping, hiking trails and nearby beaches. Housing is expensive, so applicants should compare salary carefully with rental costs and commuting time. Overseas professionals generally need an appropriate employment visa sponsored by an employer; the Immigration Arrangements for Non-local Graduates may apply to eligible graduates, while dependants may qualify for dependant visas. Employers usually assist with visa documentation, but approval depends on qualifications, a confirmed offer and proof that the role meets immigration requirements. Hong Kong is well connected internationally, making relocation practical for regional careers.