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  • An estimate based on public data for similar roles. Not provided by the employer.

HEAD, DIGITAL ADOPTION AND ENGAGEMENT

Philippines Metrobank Estimated salary: PHP 180,000–PHP 320,000 per month, excluding bonuses and benefits
Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Head of Digital Adoption and Engagement is expected to lead initiatives that increase customer and employee use of Metrobank's digital products and channels. Requirements typically include a bachelor's degree in business, marketing, communications, technology, or a related field; substantial experience in digital banking, customer engagement, change management, product adoption, or transformation; and strong leadership, analytical, project management, and stakeholder-management skills. The successful candidate should be able to develop adoption strategies, use customer insights and performance data, manage campaigns and engagement programs, collaborate with technology and product teams, and translate digital capabilities into simple, compelling user experiences. Experience in banking, fintech, or a large regulated organization is likely preferred.

About the employer

Metropolitan Bank & Trust Company, commonly known as Metrobank, is one of the Philippines' major universal banks. Founded in 1962, it provides services to individual customers, businesses, corporations, and institutional clients through consumer banking, corporate banking, investment banking, wealth management, payments, and digital channels. Its headquarters are in Makati City, the country's principal financial and business district. Metrobank serves customers through a nationwide branch and ATM network, supported by online and mobile banking platforms. The bank is part of the Metrobank Group, which has interests across financial services and related businesses. As a large regulated institution, Metrobank offers careers in banking operations, technology, cybersecurity, risk, analytics, finance, sales, customer experience, and digital transformation. Employees generally work in structured, performance-oriented environments with opportunities to contribute to modernization and financial inclusion initiatives.

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