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Device Strategy & Planning Manager - Device Strategy Section , Device Business Department , Group Sales Division (GSD)

Japan Rakuten ¥7,000,000–¥12,000,000 per year*
Job Description

Rakuten is seeking a Device Strategy & Planning Manager to support smartphone and connected-device business planning within the Group Sales Division. The role typically involves developing device strategies, analyzing market and sales data, managing product portfolios, coordinating launches, preparing business plans, and working with internal teams, manufacturers, carriers, and other partners. Candidates are expected to have experience in product strategy, business planning, telecommunications, consumer electronics, or sales planning, together with strong analytical, project-management, negotiation, and communication skills. Business-level Japanese and English are likely important, as is the ability to work independently in a fast-moving, cross-functional environment. Commercial awareness, ownership, and a customer-focused approach will be valued.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded as an online marketplace, it has expanded into a broad ecosystem covering e-commerce, mobile telecommunications, fintech, travel, digital content, advertising, logistics, and professional services. Rakuten operates through a membership and loyalty platform that connects many of these businesses and rewards customers across the ecosystem. Rakuten Mobile is also developing a nationwide mobile network and offers mobile communications and related device services. The company has an international workforce and promotes collaboration across business units, with English commonly used in many corporate and technology teams. Working at Rakuten can provide exposure to large-scale digital transformation, telecommunications, product development, and global business operations.

Destination Guide

Japan offers strong opportunities in technology, telecommunications, e-commerce, finance, engineering, hospitality, education, and international business. Tokyo has the widest range of professional roles and the highest salaries, while Osaka, Nagoya, Fukuoka, and Sapporo can offer lower living costs and different lifestyles. Japanese workplaces value punctuality, preparation, teamwork, respect, and careful communication, although international companies may be more flexible. Japan provides excellent public transport, reliable infrastructure, safe cities, convenient services, and diverse food and cultural experiences. Housing and commuting costs can be significant in Tokyo, and learning Japanese is helpful for daily life and career growth. Foreign professionals generally need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services visa, sponsored by an employer. Candidates should arrange residence registration, health insurance, tax procedures, and accommodation after arrival.

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