Business Planning - Life & Booking Business Promotion Department (C&M)

Role summary

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This role supports business planning and promotional activities for Rakuten’s Life and Booking businesses. Responsibilities may include developing growth strategies, analyzing market and customer data, managing budgets and performance indicators, planning campaigns, and coordinating with internal teams and external partners. Candidates are expected to have experience in business planning, marketing, consulting, e-commerce, travel, or related fields, with strong analytical, communication, and project-management skills. Business-level Japanese is likely important for working with domestic stakeholders, while English may be useful in Rakuten’s international environment. The successful candidate should be commercially minded, organized, proactive, and comfortable turning business insights into practical initiatives.

About the employer

Rakuten Group, Inc. is a major Japanese internet and technology company founded in 1997 and headquartered in Tokyo. Its businesses span e-commerce, fintech, mobile communications, travel, digital content, advertising, and online services. The company operates a large membership ecosystem that allows customers to earn and use Rakuten Points across many products and platforms. Rakuten Travel and other booking-related services support hotels, transportation, and tourism businesses, while its lifestyle businesses connect consumers with everyday services and experiences. Rakuten is known for its strong entrepreneurial culture, data-driven decision-making, and English-language corporate environment, although Japanese is essential for many domestic roles. Employees commonly work across business units, making collaboration and commercial awareness important. The company offers opportunities to contribute to large-scale digital platforms serving customers and merchants throughout Japan and overseas.