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Director of Marketing

Australia Sofitel Melbourne on Collins AUD $120,000–$150,000 per year, plus superannuation and possible incentives*
Job Description

The Director of Marketing leads the marketing strategy for Sofitel Melbourne on Collins, strengthening the hotel’s brand, market presence and commercial performance. Requirements typically include substantial hotel or luxury hospitality marketing experience, strong knowledge of digital marketing, public relations, content, social media and campaign management, and excellent communication skills. Experience working with revenue, sales and operational teams is important, along with the ability to manage budgets, agencies and multiple deadlines. The successful candidate is expected to understand Melbourne’s luxury travel market, create effective local and international campaigns, protect the Sofitel brand and use market insights to increase awareness, occupancy and revenue. A strategic, creative and commercially focused leadership style is essential.

Company Info

Sofitel Melbourne on Collins is a luxury five-star hotel located on Collins Street in the heart of Melbourne’s central business district. It is part of Sofitel, Accor’s French-inspired luxury hospitality brand, which operates hotels and resorts worldwide. The property combines contemporary Australian style with French elegance and serves business travellers, leisure guests, meetings, events and international visitors. Its central location provides convenient access to Melbourne’s shopping, dining, arts and sporting precincts. As an Accor hotel, employees benefit from working within a large global hospitality network, with access to professional development, employee travel benefits and international career opportunities. The hotel’s marketing function supports brand positioning, guest engagement, commercial performance and partnerships across Melbourne’s competitive luxury accommodation market.

Destination Guide

Australia offers strong opportunities in hospitality, tourism, marketing, technology, healthcare, construction and skilled trades, especially in Melbourne, Sydney, Brisbane and Perth. The culture is generally informal, multicultural and outdoors-oriented, with an emphasis on work-life balance, direct communication and workplace safety. Melbourne is known for cafés, arts, sport, diverse dining and four-season weather. Living costs, particularly rent, can be high, so budgeting is important. Visa options include employer-sponsored visas such as the Skills in Demand visa, skilled migration pathways, working holiday visas for eligible nationalities and student visas with work conditions. Requirements vary by occupation, age, qualifications and sponsorship, so applicants should check the Australian Department of Home Affairs website. Relocating usually involves arranging a visa, tax file number, bank account, health insurance and accommodation. Public transport is convenient in Melbourne, while regional areas may offer different lifestyle and employment opportunities.