Director of Sales

Job Description

The Director of Sales leads the hotel’s sales strategy, revenue growth and market positioning. The role typically requires a degree in hospitality, business or marketing, along with several years of senior hotel sales experience, strong knowledge of local and international markets, and a proven record of meeting revenue targets. The successful candidate is expected to manage key accounts, develop corporate and leisure partnerships, oversee sales activities, prepare forecasts and budgets, and coach the sales team. Excellent communication, negotiation, presentation and leadership skills are essential. Experience with luxury hotels, regional travel markets and hotel commercial systems is highly valued. Flexibility, professional presentation and the ability to build long-term client relationships are also important.

Company Info

Shangri-La is a global luxury hospitality group founded in Hong Kong and recognised for its distinctive Asian service culture. The company operates luxury hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. Shangri-La properties are known for personalised service, comfortable accommodation, extensive dining, wellness facilities and high standards of guest care. In Malaysia, the group has established properties in major business and leisure destinations, serving corporate travellers, holidaymakers, meetings and events clients. Employees generally work in a structured international environment with opportunities for professional development, cross-functional experience and career mobility. The Director of Sales role would typically support the property’s commercial performance by strengthening business partnerships, increasing room and event revenues, and positioning the hotel effectively within competitive local and international markets.

Destination Guide

Malaysia offers varied opportunities in hospitality, tourism, sales, technology, finance and education, with strong demand in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and other resort destinations. Its island lifestyle ranges from Langkawi’s beaches and relaxed pace to Penang’s food, heritage and creative communities, while mainland cities provide broader career options and transport links. Malaysian culture is multicultural, with Malay, Chinese, Indian and indigenous influences reflected in food, festivals, language and daily life. Living costs are moderate by international standards, though luxury resort locations can be more expensive. Foreign professionals normally require an employment pass sponsored by their employer, and approval depends on qualifications, salary and position. Relocating usually involves employer support, document verification, medical requirements and arranging accommodation. Malaysia has tropical weather year-round, so newcomers should expect heat, humidity and seasonal monsoon rainfall.