F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for promoting the hotel’s restaurants, bars, catering, and banquet services, developing corporate and leisure accounts, handling enquiries, preparing proposals, and meeting revenue targets. Candidates should have experience in hotel food and beverage sales, catering, events, or a related commercial role, preferably within an upscale or luxury property. Strong communication, negotiation, presentation, and relationship-building skills are essential. The role requires sound knowledge of local business networks, excellent English, professional grooming, commercial awareness, and the ability to work flexible hours, including evenings, weekends, and public holidays. Familiarity with sales systems and event coordination is advantageous.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. Its properties are known for warm Asian hospitality, high service standards, distinctive dining, and well-developed meeting, events, and leisure facilities. In Malaysia, Shangri-La operates prominent hotels and resorts, including properties in Kuala Lumpur, Penang, and Kota Kinabalu. Employees typically work in a multicultural environment with structured operating standards, opportunities for internal training, and exposure to international guests and business partners. An F&B Sales Manager supports the commercial performance of the property by bringing in restaurant bookings, banquets, conferences, celebrations, and corporate accounts while protecting the brand’s service reputation.

Destination Guide

Malaysia offers opportunities in hotels, resorts, restaurants, tourism, events, sales, and guest services, particularly in Kuala Lumpur, Penang, Langkawi, Sabah, and Sarawak. Island destinations such as Langkawi and Penang combine busy tourism seasons with a relaxed coastal lifestyle, while Kuala Lumpur provides broader career options and urban conveniences. Malaysian culture is multicultural, with Malay, Chinese, Indian, and indigenous influences reflected in food, festivals, language, and daily life. English is widely used in hospitality, although Malay is the national language. Living costs vary; accommodation near resorts can be seasonal or limited, so employer housing should be confirmed. Foreign employees generally need an employment pass arranged and sponsored by the employer before starting work. Requirements depend on nationality, qualifications, salary, and contract. Applicants should verify immigration rules and healthcare arrangements before relocating.