Officer, Brands

Job Description

The Officer, Brands role at Shangri-La Hong Kong is likely responsible for supporting brand strategy, marketing initiatives, communications, campaign coordination and brand consistency across the company’s hotels or business units. Requirements may include a degree or diploma in marketing, communications, hospitality or a related discipline, along with relevant experience in brand management, marketing coordination or hospitality. Strong written and spoken English, attention to detail, project management skills and proficiency in Microsoft Office are expected. Knowledge of digital marketing, social media and luxury hospitality is advantageous. The successful candidate should be organised, commercially aware, creative, collaborative and comfortable coordinating with internal departments, agencies and external partners.

Company Info

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong, with hotels, resorts and serviced residences across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for refined Asian hospitality, personalised service and strong destination-based experiences. Its portfolio includes Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders Hotels. Shangri-La Hong Kong is one of the group’s flagship properties and operates luxury hotels serving leisure travellers, corporate guests, events and long-term residents. The company offers career opportunities in hotel operations, corporate functions, marketing, sales, finance, technology and guest services. Employees typically work in a multicultural environment with professional development opportunities and exposure to international hospitality standards.

Destination Guide

Hong Kong is a compact, energetic destination combining a sophisticated global city with mountains, beaches, islands and traditional neighbourhoods. Job opportunities are strong in hospitality, finance, retail, technology, aviation, logistics, professional services and tourism, although competition can be high. Cantonese is widely spoken, while English is common in business and international workplaces. The lifestyle is fast-paced, convenient and highly connected, with excellent public transport, diverse food, shopping and vibrant cultural events. Housing is expensive, particularly on Hong Kong Island and in central areas, so many employees live in Kowloon or the New Territories. Most overseas professionals need an employment visa sponsored by their employer, generally under the General Employment Policy; applicants must demonstrate suitable qualifications, experience and a confirmed job offer. Relocation planning should cover accommodation, medical insurance, banking, tax registration and transport. Hong Kong’s subtropical climate includes hot, humid summers and cooler winters.