The Marketing Coordinator supports Shangri-La’s marketing activities in the United Arab Emirates, including campaign coordination, content preparation, social media support, market research, events and communication with internal departments and external partners. Candidates should typically have a degree or diploma in marketing, communications, business or a related field, along with strong organisation, writing and computer skills. Familiarity with digital marketing, social media platforms and design tools is useful. The role requires professionalism, creativity, attention to detail and the ability to manage deadlines in a busy hospitality environment. As part of the Emiratisation Program, the position is likely intended for a UAE national and may include structured development and career support.
Shangri-La is a leading luxury hospitality group founded in Hong Kong, operating hotels, resorts and residences across Asia, the Middle East, Europe and other international markets. The group is recognised for warm Asian hospitality, high service standards and distinctive luxury properties. Its hotels commonly provide accommodation, restaurants, wellness facilities, meeting venues and leisure experiences for business and holiday guests. Shangri-La places strong emphasis on guest satisfaction, employee development, cultural awareness and responsible business practices. In the United Arab Emirates, the company operates prominent properties and offers career opportunities across hotel operations, commercial functions, finance, engineering and guest services. A marketing coordinator would work closely with hotel departments to promote the property, strengthen its brand presence and support campaigns aimed at local, regional and international customers.
The United Arab Emirates is not an island but a federation of seven emirates, including Dubai and Abu Dhabi, with strong opportunities in hospitality, tourism, retail, aviation, finance, technology and marketing. The culture combines Islamic traditions, Emirati customs and a highly international population. Respectful clothing, appropriate public behaviour and awareness of religious occasions are important. Lifestyle options range from beaches, desert activities and shopping to restaurants, cultural sites and modern entertainment. Most expatriates need employer-sponsored residence and work visas; employers usually arrange permits, medical checks and Emirates ID processing. UAE nationals generally have different employment and sponsorship arrangements, which is relevant to Emiratisation roles. Relocation costs, accommodation, transport and health insurance should be discussed with the employer. Summers are extremely hot, while winters are generally comfortable. Dubai and Abu Dhabi can be expensive, especially for rent, but salaries are commonly tax-free for individuals.
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