Director of Sales & Marketing

Job Description

The Director of Sales & Marketing leads the hotel’s commercial strategy, including room sales, events, corporate accounts, leisure business, marketing campaigns, public relations and revenue growth. Candidates typically need a degree in hospitality, business or marketing and substantial experience in hotel sales, preferably at a luxury or international property. Strong knowledge of the Malaysian and regional travel markets, budgeting, forecasting, digital marketing and distribution channels is expected. The successful candidate should be commercially driven, confident in negotiations, well connected with travel partners and able to lead a diverse team. Excellent English communication, presentation and relationship-building skills are essential; additional Asian languages may be advantageous.

Company Info

Shangri-La Hotels and Resorts is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The brand is known for warm Asian hospitality, personalised guest service and upscale accommodation. Its Malaysian properties serve business travellers, leisure guests, families, conferences and destination weddings, with facilities commonly including restaurants, spas, pools and extensive event spaces. A Director of Sales & Marketing within Shangri-La is expected to protect the brand’s premium positioning while growing occupancy, room rates, meetings and events, group business and loyalty among returning guests. The company generally offers structured hotel operations, international exposure and opportunities to work with colleagues and clients from a wide range of cultures.

Destination Guide

Malaysia offers strong opportunities in hotels, resorts, tourism, events, food and beverage, sales and wellness, particularly in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak. Island destinations such as Langkawi, Penang, Redang and Tioman combine beaches, marine activities and a relaxed lifestyle, although resort work can involve long hours and seasonal demand. Malaysian culture is multicultural, with Malay, Chinese, Indian and indigenous influences; English is widely used in business, while Malay is the national language. Living costs vary, with resort islands often more expensive for imported goods and housing. Foreign employees normally require an employment pass arranged and sponsored by the employer before starting work. Candidates should confirm accommodation, medical coverage, transport, tax treatment and relocation support. Families should also check dependent passes, schools and access to healthcare before moving.