F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for promoting the hotel’s restaurants, bars, banquets and catering services, developing business leads, managing corporate and social accounts, and achieving revenue targets. Requirements typically include a diploma or degree in hospitality, business or marketing, along with several years of hotel food and beverage sales experience. Strong knowledge of the Malaysian hospitality market, communication skills, negotiation ability and a proven sales record are expected. The candidate should be confident meeting clients, preparing proposals, coordinating with operational teams and maintaining excellent guest relationships. Flexibility, professional presentation, commercial awareness and the ability to work under pressure, including evenings and weekends, are important.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The group is known for personalised Asian hospitality, high service standards and a broad portfolio that includes luxury resorts, city hotels and lifestyle properties. In Malaysia, Shangri-La operates established hotels and resorts in destinations such as Kuala Lumpur, Penang and Langkawi. Employees generally work in a multicultural environment with opportunities to serve international guests and develop careers across hotel departments and global properties. The company places strong emphasis on guest satisfaction, service excellence, professional development and teamwork.

Destination Guide

Malaysia offers strong hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and other resort destinations. Hotel, restaurant, events, tourism and sales roles are commonly available, particularly for candidates with international experience and good English. Malaysian culture blends Malay, Chinese, Indian and indigenous traditions, with festivals, varied cuisine and generally welcoming communities. Lifestyle costs are moderate, although central Kuala Lumpur and popular islands can be more expensive. Langkawi and Penang provide beaches, heritage, dining and a relaxed island lifestyle, while Kuala Lumpur offers broader career options. Foreign employees usually need an employer-sponsored Employment Pass, and the hiring company normally manages the application. Applicants should confirm current immigration rules, qualifications, medical requirements and contract terms before relocating. Accommodation, transport, insurance and flights should also be clarified with the employer.