The Content & Social Media Manager is expected to develop and manage the resort’s digital content and social media presence across relevant platforms. Requirements typically include strong written and visual communication skills, experience in social media management, content planning, photography or video production, and familiarity with analytics and digital marketing tools. The candidate should understand luxury hospitality, maintain brand standards, create engaging campaigns, coordinate with resort departments, and respond professionally to guests and online audiences. Creativity, organization, cultural awareness, excellent English, and the ability to work independently in a remote resort environment are important. Knowledge of Indonesian tourism and additional languages would be an advantage.
TA'AKTANA, a Luxury Collection Resort & Spa, Labuan Bajo is a Marriott International luxury resort in West Flores, Indonesia. The property is designed as an upscale gateway to the natural and cultural attractions of Labuan Bajo, including Komodo National Park, renowned beaches, diving areas, and traditional island communities. As part of The Luxury Collection, the resort focuses on distinctive local experiences, refined hospitality, personalized service, and a strong sense of place. Its team serves international travelers while showcasing Floresian culture, cuisine, landscapes, and craftsmanship. Resort employment commonly includes accommodation or relocation support, meals, service charge, training, and Marriott-related benefits, although the exact package depends on the position and employment contract. The Content & Social Media Manager supports the resort’s brand storytelling, online visibility, guest engagement, and promotional communication.
Labuan Bajo is a small coastal town on Flores Island and a major tourism hub for eastern Indonesia. Job opportunities are concentrated in luxury resorts, hotels, restaurants, diving, boat tours, wellness, transport, events, and destination marketing. The lifestyle is relaxed and outdoors-oriented, with warm weather, spectacular sunsets, local markets, island trips, and access to Komodo National Park. Flores has strong Catholic and Indigenous cultural traditions, while Indonesian is the everyday language; English is widely used in tourism. Living costs can be higher than in some Indonesian towns because many goods arrive from elsewhere. Foreign employees generally need employer sponsorship and the appropriate work and stay permits; working on a tourist visa is not permitted. Relocation usually involves flights through Bali or Jakarta, health insurance, housing arrangements, and preparation for limited urban services. Conditions and benefits should be confirmed directly with the employer.
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