Marketing Consultant (Performance Marketing) - Ichiba Advertising Department, Commerce & Marketing Company (C&M)

Job Description

This role manages performance marketing for Rakuten Ichiba, focusing on digital advertising campaigns that help merchants and brands increase sales. Responsibilities may include campaign planning, budget management, search and display advertising, data analysis, performance reporting, optimization, and client consultation. Candidates are expected to have practical experience in performance marketing, digital advertising, marketing analytics, or account management, with the ability to interpret data and turn insights into effective recommendations. Strong communication, presentation, project coordination, and problem-solving skills are important. Experience with e-commerce, advertising platforms, Excel or other analytical tools, and Japanese business communication would be advantageous. The successful candidate should be commercially minded, customer focused, adaptable, and comfortable working with internal teams and external advertisers in a fast-paced environment.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. It operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and other online services. Rakuten Ichiba is one of Japan’s largest online marketplaces, connecting consumers with merchants and brands. Its Commerce & Marketing Company supports marketplace growth through retail services, data, advertising, and customer engagement solutions. Rakuten is known for its membership ecosystem, which links services through Rakuten Points and shared customer data. The company has a global workforce and promotes an international working environment, although many Japan-based roles require Japanese-language ability. Employees typically work in collaborative, data-driven teams serving both consumers and business clients.

Destination Guide

Japan is an island nation made up mainly of Honshu, Hokkaido, Kyushu, and Shikoku, with Tokyo and most corporate opportunities located on Honshu. Strong job prospects exist in technology, e-commerce, digital marketing, finance, engineering, tourism, healthcare, and education. Japanese workplaces value punctuality, teamwork, preparation, and respectful communication, while international companies may use more English. Tokyo offers extensive career opportunities, efficient public transport, restaurants, and entertainment, but housing can be expensive. Osaka, Fukuoka, Sapporo, and Nagoya generally offer different lifestyles and sometimes lower living costs. Japan has excellent rail services, safe cities, distinct seasonal food and festivals, and easy access to mountains, beaches, and hot springs. Foreign professionals usually need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services visa. Employers commonly support sponsorship, but applicants should confirm degree, experience, language, and documentation requirements before relocating.