Marketing Consultant (Performance Marketing) - Ichiba Advertising Department, Commerce & Marketing Company (C&M)

Role summary

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This role manages performance marketing for Rakuten Ichiba, focusing on digital advertising campaigns that help merchants and brands increase sales. Responsibilities may include campaign planning, budget management, search and display advertising, data analysis, performance reporting, optimization, and client consultation. Candidates are expected to have practical experience in performance marketing, digital advertising, marketing analytics, or account management, with the ability to interpret data and turn insights into effective recommendations. Strong communication, presentation, project coordination, and problem-solving skills are important. Experience with e-commerce, advertising platforms, Excel or other analytical tools, and Japanese business communication would be advantageous. The successful candidate should be commercially minded, customer focused, adaptable, and comfortable working with internal teams and external advertisers in a fast-paced environment.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. It operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and other online services. Rakuten Ichiba is one of Japan’s largest online marketplaces, connecting consumers with merchants and brands. Its Commerce & Marketing Company supports marketplace growth through retail services, data, advertising, and customer engagement solutions. Rakuten is known for its membership ecosystem, which links services through Rakuten Points and shared customer data. The company has a global workforce and promotes an international working environment, although many Japan-based roles require Japanese-language ability. Employees typically work in collaborative, data-driven teams serving both consumers and business clients.