This role plans and operates live-shopping programs for Rakuten Ichiba, coordinating product selection, promotional campaigns, livestream content, presenters, merchants, and related internal teams. Candidates are expected to have experience in marketing, e-commerce, content production, retail, media, or event operations, with strong project coordination and communication skills. The position requires an understanding of customer behavior and digital commerce, the ability to manage schedules and multiple stakeholders, and confidence working in a fast-moving environment. Japanese-language business proficiency is likely essential, while experience with livestreaming, social media, video production, or performance analysis would be advantageous.
Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997. Its businesses cover e-commerce, online marketplaces, travel, digital content, fintech, mobile communications, advertising, and other internet services. Rakuten Ichiba is the group’s flagship online shopping marketplace, connecting customers with a broad network of merchants and brands. The company operates a large ecosystem in Japan and has expanded internationally through technology, partnerships, and acquisitions. Employees typically work in a fast-paced, data-driven environment where customer experience, innovation, and cross-functional collaboration are important. The Commerce & Marketing Company focuses on growing shopping activity, supporting merchants, developing promotions, and creating new ways for customers to discover and purchase products, including live-shopping experiences.
Japan offers opportunities in technology, e-commerce, marketing, engineering, finance, hospitality, education, and international business, especially in Tokyo and other major cities. Work culture values punctuality, teamwork, preparation, and respect for hierarchy, although global companies may offer more flexible practices. Japan provides excellent public transport, reliable infrastructure, rich food and cultural experiences, and generally safe cities, but housing and commuting costs can be high in Tokyo. Foreign employees should check whether the employer sponsors an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services status for marketing and business roles. A valid job offer, passport, certificates, and supporting documents are normally required. Before relocating, arrange housing, health insurance, residence registration, banking, and tax procedures. Basic Japanese greatly helps with daily life and workplace integration.
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