MD Buyer / Brand Consulting - FMCG Sales Department (C&M)

Role summary

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This role supports FMCG brands through merchandise planning, buyer consulting, sales strategy, and category development within Rakuten’s e-commerce business. Candidates are expected to understand consumer goods, retail, merchandising, or digital commerce and to use market data to identify growth opportunities. Strong communication, negotiation, presentation, and client relationship skills are important, as the position involves working with brand partners and internal teams. Experience in FMCG sales, marketing, account management, merchandising, or consulting is likely preferred. Business-level Japanese is generally essential for communication with domestic clients, while English may be useful in Rakuten’s international environment. The successful candidate should be commercially minded, analytical, proactive, and able to manage multiple projects while delivering measurable sales and customer value.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering online marketplaces, fintech, mobile communications, digital content, travel, advertising, and professional sports. Rakuten Ichiba, its flagship e-commerce platform, connects consumers with a large network of merchants and brands. The company uses its membership and loyalty ecosystem to link services through the Rakuten Point program, creating opportunities for data-driven marketing and cross-business growth. Rakuten has an international workforce and promotes a global working environment, although many Japan-based roles require strong Japanese communication skills. Its culture emphasizes innovation, entrepreneurship, customer focus, and collaboration across businesses. This position sits within the FMCG sales organization and focuses on helping consumer-goods brands improve their online merchandising, commercial performance, and relationship with Rakuten customers.