The Assistant Manager/Manager, CRM (Journey & Platform) will help develop and optimize Shangri-La’s customer relationship management journeys, campaigns, and supporting platforms. Responsibilities typically include coordinating customer lifecycle programs, managing segmentation and personalization, monitoring campaign performance, improving digital engagement, and working with marketing, technology, and hotel teams. Candidates should have several years of CRM, lifecycle marketing, digital marketing, or marketing technology experience, ideally in hospitality, retail, travel, or another customer-focused industry. Strong knowledge of CRM platforms, customer data, analytics, automation, and journey mapping is expected. The successful candidate should be commercially minded, organized, analytical, technically confident, and able to manage multiple stakeholders and projects in a fast-paced regional environment.
Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, the group operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its brands are known for personalized service, high-quality accommodation, dining, wellness, and guest experiences. Shangri-La places strong emphasis on Asian-inspired hospitality, colleague development, responsible business practices, and long-term customer relationships. The company’s corporate and digital teams support a large international hotel network, making roles in CRM, marketing technology, customer analytics, and commercial strategy particularly important. Employees in Hong Kong typically work in a multicultural environment with exposure to regional and global projects, as well as collaboration across hotel operations, technology, loyalty, marketing, and corporate functions.
Hong Kong is a major international business hub with strong opportunities in hospitality, finance, technology, retail, logistics, marketing, and professional services. Its culture blends Chinese traditions with international influences, and Cantonese is widely spoken while English is common in business. The lifestyle is energetic, convenient, and urban, with excellent public transport, diverse food, shopping, nightlife, beaches, hiking trails, and nearby islands such as Lantau and Lamma. Housing can be expensive, especially in central areas, so many professionals live in Kowloon or the New Territories and commute by MTR. Foreign professionals generally need an employment visa sponsored by their employer, commonly through the General Employment Policy, with approval depending on qualifications, salary, and the role. New arrivals should arrange accommodation, health insurance, banking, and tax registration, while researching local rental costs and employment conditions before relocating.
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