The Assistant Manager/Manager, CRM (Journey & Platform) is expected to manage customer relationship management journeys, campaigns, segmentation, platform operations and customer data across Shangri-La’s markets. Requirements typically include a bachelor’s degree in marketing, business, communications, information systems or a related field, plus several years of CRM, lifecycle marketing, digital campaign or loyalty experience. Candidates should understand customer journeys, automation, analytics, testing and reporting, and be comfortable working with CRM and marketing technology platforms. Strong project management, stakeholder communication, commercial awareness and attention to data privacy are essential. The successful candidate is expected to improve engagement, retention and personalization while coordinating effectively with regional and property teams.
Shangri-La is a prominent luxury hospitality group headquartered in Hong Kong, operating hotels, resorts and related hospitality businesses across Asia, the Middle East, Europe and other international markets. The company is known for its Asian-inspired service culture, upscale accommodation, restaurants, wellness facilities and conference offerings. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving leisure travelers, corporate guests and event customers. Shangri-La’s corporate teams support properties through functions such as commercial strategy, technology, finance, human resources, guest experience and brand development. A CRM role within the group contributes to a more connected customer experience by using data, digital platforms and personalized communications to strengthen loyalty and direct business across the company’s global network.
Hong Kong offers strong opportunities in hospitality, finance, technology, retail, aviation, marketing and regional corporate roles. The city is fast-paced, international and highly connected, with Cantonese, English and Mandarin commonly used in business. Lifestyle options range from dense urban districts, dining and nightlife to beaches, hiking trails and outlying islands. Housing is expensive, especially near central business areas, so many employees choose districts such as Kowloon, the New Territories or serviced accommodation initially. Foreign professionals generally need an employment visa sponsored by an eligible employer; the company usually supports the application, while dependants may qualify for related visas. Applicants should confirm current Immigration Department rules, qualifications and documentation before relocating. Public transport is excellent, healthcare is widely available, and tax is generally lower than in many major global cities.
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