The Assistant Manager/Manager, CRM (Journey & Platform) will help develop and optimize customer relationship management journeys, platforms, campaigns, and communications for Shangri-La. Requirements typically include a degree in marketing, business, communications, information systems, or a related discipline, along with several years of CRM, digital marketing, customer journey, loyalty, or marketing technology experience. Candidates should understand segmentation, automation, customer data, campaign performance, and analytics, and be comfortable coordinating with regional and hotel teams. Strong project management, communication, problem-solving, and stakeholder-management skills are expected. Experience with CRM platforms, marketing automation, personalization, and hospitality or luxury brands would be advantageous.
Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving business and leisure travelers through premium accommodation, dining, meetings, wellness, and resort experiences. The group is known for Asian-inspired hospitality, attentive service, and strong emphasis on guest relationships. Corporate and regional teams support brand strategy, technology, commercial performance, loyalty, and customer engagement across the network. Working for Shangri-La can provide exposure to an international hospitality environment, cross-market projects, and customer-focused digital initiatives. Benefits and working conditions vary by position, grade, and employment contract.
Hong Kong is a compact international city built around Hong Kong Island, Kowloon, and the New Territories, with excellent transport links and a diverse professional economy. Job opportunities are strong in hospitality, finance, technology, retail, aviation, marketing, and regional corporate services. The culture blends Cantonese traditions with international influences; Cantonese is widely spoken, while English is common in business. Lifestyle options range from dense urban neighborhoods, shopping, and dining to beaches, hiking trails, and outlying islands. Housing can be expensive, so many newcomers begin with serviced accommodation or shared housing. Most overseas professionals need an employment visa sponsored by a Hong Kong employer, generally requiring a relevant role, qualifications, and suitable compensation. Relocation planning should cover housing, healthcare, banking, transport, and visa documentation. Hong Kong is not usually described as an island destination, but it offers a distinctive city-and-coast lifestyle.
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