AVP, Marketing Analytic Analyst, Emerging Enterprise

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role is expected to use marketing data, customer insights and analytical models to support UOB’s Emerging Enterprise business in Malaysia. Requirements typically include a degree in marketing, business, statistics, economics, data science or a related discipline, with relevant experience in marketing analytics, customer segmentation, campaign measurement and dashboard reporting. Strong skills in SQL, Excel, data visualisation tools and possibly Python or SAS are advantageous. The candidate should be able to translate complex analysis into practical recommendations, work with business and product teams, manage multiple priorities and communicate confidently with senior stakeholders. Commercial awareness, attention to detail and an understanding of banking customers and regulatory expectations are also important.

About the employer

United Overseas Bank (UOB) is a major Southeast Asian bank headquartered in Singapore, with operations across Singapore, Malaysia, Indonesia, Thailand, Vietnam, China, Hong Kong and other international markets. Established in 1935, the bank provides personal banking, business banking, commercial banking, wealth management, investment banking and digital financial services. UOB Malaysia serves individuals, small and medium-sized enterprises, large corporations and institutional clients through branches and digital channels. The group places emphasis on relationship banking, regional connectivity, responsible growth and technology-enabled customer experiences. Its Emerging Enterprise business supports growing companies with financing, transaction banking, advisory services and tailored solutions. Employees may work across marketing, analytics, product, technology, risk and relationship-management functions in a structured, multinational environment.