The Assistant Manager/Manager, CRM (Journey & Platform) supports Shangri-La’s customer relationship strategy across digital and guest touchpoints. Responsibilities typically include designing and improving customer journeys, managing CRM platforms, coordinating campaigns, analysing customer data, monitoring engagement and conversion, and working with marketing, commercial and hotel teams. Candidates should have several years of experience in CRM, digital marketing, customer lifecycle management, marketing technology or a related field, preferably in hospitality, travel or retail. Strong project management, analytical, communication and stakeholder-management skills are expected. Experience with CRM systems, segmentation, automation, reporting and data privacy requirements would be advantageous. The role requires a commercially minded, detail-oriented professional who can manage multiple projects and turn customer insights into practical improvements.
Shangri-La is a luxury hospitality group founded in Hong Kong and recognised for its Asian-inspired service, elegant hotels and resorts, and strong emphasis on genuine care. The group operates properties across Asia, the Middle East, Europe, North America and other international destinations under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its Hong Kong heritage remains central to the company, whose properties serve business travellers, leisure guests, families and large-scale events. Shangri-La places importance on personalised guest experiences, colleague development, service excellence and responsible business practices. Corporate roles in Hong Kong may support brand strategy, digital transformation, customer engagement and commercial performance across the group, offering exposure to a large international hospitality network.
Hong Kong is a compact, international city with excellent opportunities in hospitality, tourism, finance, technology, retail and digital commerce. Its culture blends Cantonese traditions, Chinese festivals and food with strong global influences, while the working environment is generally fast-paced and professional. Lifestyle options range from busy urban districts and renowned dining to beaches, hiking trails and outlying islands. Salaries can be attractive, although rent and daily expenses are high, especially on Hong Kong Island and in Kowloon; public transport is efficient and widely used. Overseas hires generally need an employment visa sponsored by the employer, with approval based on qualifications, salary, business need and a confirmed offer. Applicants should prepare passports, qualifications, employment records and references. New arrivals should budget for housing deposits, health insurance and initial living costs.
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