The Assistant Manager/Manager, CRM (Journey & Platform) will help shape Shangri-La’s customer relationship management strategy across digital channels and guest journeys. Responsibilities typically include managing CRM platforms, developing customer segments, coordinating personalised campaigns, improving marketing automation, analysing engagement and conversion results, and working with hotel, loyalty, technology and commercial teams. Candidates should have several years of experience in CRM, lifecycle marketing, digital marketing, marketing automation or customer analytics, preferably within hospitality, retail or luxury brands. Strong project management, communication, analytical and stakeholder-management skills are expected. Experience with CRM platforms, customer data, journey mapping and campaign performance reporting is highly desirable. Cantonese, English and Mandarin capabilities may be advantageous in Hong Kong.
Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under the Shangri-La, Shangri-La Resorts, Traders and other brands. The group is known for personalised service, distinctive Asian hospitality and properties in major cities and resort destinations. Its business includes accommodation, dining, meetings, events, wellness and loyalty services. Employees typically work in an international environment with opportunities to collaborate across hotels, corporate functions and regional teams. This CRM position supports the company’s continuing focus on customer insight, loyalty, digital engagement and consistent guest experiences across multiple touchpoints.
Hong Kong is a compact, energetic international city made up of Hong Kong Island, Kowloon and the New Territories, with excellent public transport and easy access to beaches, hiking trails and nearby islands. Job opportunities are strong in hospitality, finance, technology, retail, aviation, professional services and digital marketing. The culture combines Cantonese traditions, international influences, efficient business practices and a fast-paced urban lifestyle. Housing can be expensive, although public transport is affordable and reliable. Work visas generally require employer sponsorship under the General Employment Policy; applicants normally need a confirmed offer, relevant qualifications or experience, and a salary appropriate to the role. Employers may assist with relocation, medical coverage and housing guidance, but arrangements vary. New arrivals should research rental costs, taxation, banking, healthcare and school options before moving.
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