The role supports Shangri-La’s customer relationship management strategy across customer journeys, CRM platforms, campaigns, data, and digital touchpoints. Candidates should have several years of experience in CRM, lifecycle marketing, loyalty, digital marketing, customer analytics, or a related field, preferably within hospitality, retail, travel, or a consumer-facing business. Experience managing CRM platforms, segmentation, automation, journey mapping, campaign performance, and cross-functional projects is expected. Strong analytical, communication, project-management, and stakeholder-management skills are important, along with commercial awareness and attention to customer experience. The successful candidate will help improve engagement, retention, personalisation, and measurable revenue outcomes across the group.
Shangri-La Group is a Hong Kong-headquartered luxury hospitality company with hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Founded in 1971, the group is recognised for its Shangri-La Hotels and Resorts brand, as well as brands including Kerry Hotels, JEN by Shangri-La, and Traders. Its properties typically focus on personalised service, Asian hospitality, premium accommodation, dining, meetings, wellness, and leisure experiences. Corporate functions in Hong Kong support the group’s global operations, commercial performance, technology, customer engagement, and brand development. The company offers opportunities in hotel operations and corporate disciplines, with roles often requiring international collaboration and an understanding of luxury-service standards.
Hong Kong is a compact, international city with a distinctive mix of Chinese traditions, global business, waterfront districts, mountains, and outlying islands. Job opportunities are strongest in hospitality, finance, technology, retail, aviation, professional services, and tourism, with English widely used in international workplaces and Cantonese valuable for many customer-facing roles. The lifestyle is fast-paced and convenient, supported by excellent public transport, extensive dining, shopping, hiking, beaches, and cultural attractions. Housing can be expensive, particularly on Hong Kong Island and in Kowloon, so many professionals compare commute time with rent when choosing accommodation. Eligible overseas professionals generally need an employment visa, commonly through the General Employment Policy, with employer sponsorship and proof of qualifications, a genuine job offer, and market-level pay. Applicants should confirm current immigration rules before relocating.
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