Rakuten Mobile is seeking a Media Planner to plan, execute and optimize advertising campaigns that support customer acquisition, brand awareness and mobile-service growth. The role typically involves developing media strategies, managing budgets, coordinating with agencies and internal teams, analyzing campaign performance, and preparing reports and recommendations. Candidates should have practical experience in media planning, digital advertising or marketing, with strong analytical, communication and project-management skills. Knowledge of online and offline media channels, performance metrics and Japanese consumer behavior is valuable. The successful candidate is expected to work independently, manage multiple priorities, communicate clearly with stakeholders, and contribute proactively in a fast-moving telecommunications environment. Business-level Japanese and English may be required, particularly because the position involves coordination across Rakuten and Rakuten Mobile.
Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. Its businesses span e-commerce, fintech, digital content, travel, online advertising and telecommunications. Rakuten Mobile, Inc. operates the group’s mobile network and provides voice and data services to consumers and businesses in Japan. Rakuten’s ecosystem connects millions of customers with merchants, financial services and digital platforms, creating opportunities for cross-business marketing and data-driven customer engagement. The company is known for its English-language corporate environment, international workforce and emphasis on innovation, entrepreneurship and internal mobility. Employees often collaborate across different businesses and countries, while working in a fast-paced setting focused on expanding Rakuten’s technology and service offerings.
Japan offers strong opportunities in technology, telecommunications, e-commerce, finance, engineering, tourism and marketing, especially in Tokyo, Osaka, Nagoya and Fukuoka. Professional roles often value Japanese ability, though international companies may use English. Japan’s culture emphasizes respect, punctuality, teamwork and careful attention to detail. Lifestyle is generally safe and convenient, with excellent public transport, diverse food, healthcare and efficient city services. Tokyo has higher living costs, while regional cities may offer more affordable housing and a quieter pace. Foreign employees usually need a work visa sponsored by an employer; common categories include Engineer/Specialist in Humanities/International Services and Highly Skilled Professional. Relocation involves securing housing, registering an address, obtaining health insurance and arranging a residence card. Japan consists of four main islands—Honshu, Hokkaido, Kyushu and Shikoku—plus many smaller islands, each offering distinct climates, landscapes and local traditions.
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