The Search Engine Marketing (SEM) Analyst supports Qantas’s digital marketing performance by planning, managing and optimising paid search campaigns across major platforms such as Google Ads and Microsoft Advertising. The role typically requires experience in SEM, keyword research, bid management, campaign testing, web analytics and performance reporting. Candidates should be comfortable working with data, interpreting customer behaviour and turning insights into practical recommendations. Strong communication, stakeholder management and spreadsheet skills are expected, along with attention to detail and commercial awareness. Experience with Google Analytics, reporting dashboards and large-scale ecommerce or travel campaigns would be advantageous. The successful candidate is expected to improve return on advertising spend, identify growth opportunities and collaborate with agencies, technology teams and broader marketing stakeholders.
Qantas Airways Limited is Australia’s national airline and one of the country’s most recognised travel brands. Founded in 1920, the Qantas Group operates domestic and international passenger services, freight operations and related travel businesses through brands including Qantas and Jetstar. Its network connects Australia with major destinations across Asia, Europe, North America, New Zealand and the Pacific. The company employs a large workforce across aviation, customer service, engineering, technology, corporate functions and airport operations. Qantas places strong emphasis on safety, operational reliability, customer experience and sustainability. Its digital, marketing and commercial teams help customers discover, compare and purchase travel while supporting the airline’s broader loyalty and revenue objectives.
Australia offers opportunities across technology, digital marketing, aviation, finance, healthcare, engineering, education and skilled trades. Sydney and Melbourne have the largest corporate and technology job markets, while Brisbane, Perth and Adelaide can offer lower living costs or growing specialist industries. Australian workplace culture is generally collaborative, practical and relatively informal, with an emphasis on inclusion, safety and work-life balance. Lifestyle options range from major-city dining and culture to beaches, outdoor sports and regional living, although housing can be expensive in Sydney and Melbourne. Skilled professionals may explore employer-sponsored visas, the Skilled Independent visa, state-nominated pathways or working holiday options, depending on nationality and eligibility. Relocating usually requires checking occupation lists, English-language requirements, qualifications, health and character checks, taxation, healthcare and rental arrangements before arrival.
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