Content & Social Media Manager

Job Description

The Content & Social Media Manager will lead the resort’s digital storytelling across social media, websites and other communication channels. Requirements typically include a degree or diploma in marketing, communications, public relations or a related field, along with experience in luxury hospitality, content creation, social media management and digital marketing. Strong writing, photography or video skills, knowledge of social media trends, and familiarity with analytics tools are expected. The candidate should be creative, organized, commercially aware and able to protect the brand’s luxury positioning. The role also requires collaboration with hotel departments, agencies and media partners, timely campaign delivery, and the ability to work in a fast-paced resort environment.

Company Info

TA'AKTANA, a Luxury Collection Resort & Spa, Labuan Bajo is a luxury hospitality property in West Manggarai, Flores, Indonesia. Operating under Marriott International’s Luxury Collection brand, the resort is positioned to showcase the natural beauty, culture and distinctive character of the Indonesian archipelago. Labuan Bajo is the gateway to Komodo National Park, making the destination attractive to international leisure travelers, divers, yacht guests and high-end adventure seekers. The resort combines upscale accommodation, dining, wellness and guest experiences with locally inspired service and design. Its marketing and communications activities are likely to focus on destination storytelling, conservation, local culture and memorable luxury travel experiences. Employees can expect an international hotel environment, collaboration across departments and opportunities to develop experience in one of Indonesia’s emerging premium tourism destinations.

Destination Guide

Labuan Bajo is a coastal town on Flores Island and the main gateway to Komodo National Park. Tourism provides opportunities in hotels, restaurants, diving, boating, guiding, transport, wellness, events and digital marketing, although professional roles can be competitive and seasonal. Local culture is welcoming and strongly influenced by Manggarai traditions, Christianity and maritime communities; respectful dress and behavior are appreciated. Life is generally slower and more outdoors-focused than in Jakarta or Bali, with spectacular islands, beaches, sunsets and diving nearby. Costs may be moderate, but imported goods and accommodation can be expensive. Flights connect Labuan Bajo with Bali and several Indonesian cities. Foreign employees must obtain the appropriate employer-sponsored work authorization, typically involving a work permit and KITAS; tourist or business visas do not permit employment. Confirm current immigration rules, housing, healthcare and transport arrangements with the employer before relocating.