Product Manager (Advertising Effectiveness Measurement Area) - Rakuten Insight, Inc. (Secondment)(A&M)

Job Description

The role requires product management experience, preferably in advertising, marketing research, digital measurement, or data-driven services. Candidates should understand advertising effectiveness, consumer insights, research methodologies, and data analysis, while being able to translate customer and business needs into product strategies. Responsibilities are likely to include defining product vision, managing roadmaps, coordinating with Rakuten Insight and internal stakeholders, improving measurement solutions, and supporting launches and performance tracking. Strong communication, stakeholder management, analytical thinking, and project execution skills are expected. Experience working with advertisers, agencies, media platforms, or research products is advantageous. Business-level Japanese and English may be required because the position involves cross-functional and potentially international collaboration.

Company Info

Rakuten is a major Japanese internet services and technology group founded in 1997 and headquartered in Tokyo. Its businesses span e-commerce, fintech, digital content, travel, communications, advertising, and professional services. Rakuten Insight, the group’s market research business, provides consumer research, survey panels, analytics, and insight solutions to companies in Japan and overseas. The company uses Rakuten’s broad membership ecosystem and data capabilities to help clients understand consumers, evaluate campaigns, and make better marketing decisions. Rakuten offers an international working environment, with employees from many countries and collaboration across different business units. The group is known for its strong focus on digital innovation, customer data, platform businesses, and expanding services globally.

Destination Guide

Japan offers opportunities in technology, product management, advertising, data analytics, finance, manufacturing, tourism, and customer services. Tokyo has the widest selection of international roles, while Osaka, Nagoya, Fukuoka, and Sapporo also have growing business and technology communities. Workplace culture often values preparation, teamwork, respect for hierarchy, reliability, and attention to detail. Living standards are high, public transport is excellent, and major cities are generally safe, though housing and commuting in Tokyo can be expensive. Japanese ability is a significant advantage, especially outside multinational companies. Foreign workers normally need an employer-sponsored work visa matching their occupation; highly skilled professionals may qualify for a points-based visa or faster permanent residency. Before relocating, applicants should confirm sponsorship, taxes, health insurance, housing support, and family arrangements. Japan’s four main islands are Honshu, Hokkaido, Kyushu, and Shikoku, with Okinawa and many smaller islands offering distinct lifestyles.