Omnichannel Marketer（Sales Strategy & Operational Excellence） - Energy Business Department

Job Description

This role develops omnichannel sales strategies and improves operational excellence for Rakuten’s energy business. Responsibilities may include planning customer acquisition and retention initiatives, coordinating online and offline sales channels, analyzing market and campaign performance, improving sales processes, and working with internal teams and external partners. Candidates are expected to have experience in marketing, sales planning, business development, or commercial operations, preferably in energy, telecommunications, utilities, or another subscription-based business. Strong analytical, project management, communication, and stakeholder coordination skills are important. Experience with digital marketing, CRM, data analysis, and Japanese business practices would be advantageous. Business-level Japanese and English may be required for cross-functional collaboration.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. It operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and energy services. Rakuten’s business model connects customers and merchants through its membership platform and Rakuten Points loyalty program. The company has expanded internationally and works with millions of consumers, businesses, and partner organizations. Its culture emphasizes innovation, entrepreneurship, data-driven services, and collaboration across business divisions. Employees may work in a fast-moving environment where new products, digital platforms, and customer experiences are developed rapidly. Rakuten Energy is part of the group’s effort to provide electricity-related services to households and businesses while using the company’s digital, marketing, and customer ecosystem.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, telecommunications, finance, engineering, tourism, education, healthcare, and renewable energy. Tokyo has the largest international job market, while Osaka, Nagoya, Fukuoka, and Sapporo also offer growing opportunities. Japanese workplaces value reliability, teamwork, attention to detail, and respect for hierarchy, although global companies often use more flexible styles. Lifestyle ranges from busy urban living and efficient public transport to quieter coastal and rural communities. Living costs are highest in Tokyo; housing, transport, and language support should be considered when relocating. Most foreign employees need a work visa, commonly sponsored by the employer, with eligibility based on education and professional experience. Highly skilled professionals may qualify for a points-based visa or fast-track permanent residence. Learning Japanese greatly improves daily life and career prospects.