Web Marketing Specialist, Rakuten Travel - Mobility Marketing Group, Mobility Business Department, Travel & Mobility Business (C&M)

Role summary

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Rakuten Travel is seeking a Web Marketing Specialist to support digital marketing for mobility-related travel services. Responsibilities may include planning and executing online campaigns, managing website and content performance, coordinating with internal teams and business partners, analyzing customer and campaign data, and improving traffic, bookings, and conversion rates. Candidates are expected to have experience in web or digital marketing, strong analytical and communication skills, and an understanding of SEO, advertising, CRM, or marketing analytics. Japanese proficiency is likely important for coordinating with local teams and partners, while English may be useful in Rakuten's global environment. The successful candidate should be customer-focused, commercially minded, organized, and comfortable working across multiple departments.

About the employer

Rakuten Group, Inc. is a major Japanese internet and technology company founded in 1997 and headquartered in Tokyo. Its businesses cover e-commerce, travel, digital content, fintech, mobile communications, advertising, and professional services. Rakuten Travel operates an online platform for hotels, transportation, tours, and other travel experiences, serving customers in Japan and overseas. The company is known for its large membership ecosystem and Rakuten Points loyalty program, which connect shopping, travel, payments, and financial services. Rakuten promotes an international working environment and employs people from many backgrounds. In this role, the Mobility Business focuses on travel and transportation-related services, using digital marketing, partnerships, customer data, and technology to improve travel experiences and business performance.