marketing research consultant - Data Solutions Department, Marketing Solutions Business (A&M)

Job Description

This role supports Rakuten’s marketing solutions business by using consumer, market, and campaign data to develop research-based insights for clients. Typical requirements include experience in marketing research, data analysis, consulting, or digital marketing; strong skills in Excel, presentation, and possibly SQL or statistical tools; and the ability to communicate findings clearly in English and/or Japanese. The successful candidate is expected to understand business objectives, design effective research approaches, interpret complex data, prepare persuasive reports, and recommend practical marketing actions. Client-facing experience, structured thinking, curiosity, and the ability to work with cross-functional teams are important.

Company Info

Rakuten Group is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and online services. Rakuten connects these businesses through a shared membership and loyalty platform, allowing customers to earn and use Rakuten Points across services. Its marketing and data businesses help brands understand consumers, plan campaigns, and measure performance using information from the company’s large digital ecosystem. Rakuten has an international workforce and works with global as well as Japanese clients. Employees may experience a fast-moving, entrepreneurial environment with opportunities to collaborate across countries, business units, and technology fields.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, data analytics, finance, marketing, engineering, hospitality, and international business, especially in Tokyo, Osaka, and Fukuoka. Workplace culture values reliability, preparation, teamwork, and respect for hierarchy, although global companies often use more flexible styles. Daily life is safe and convenient, with excellent public transport, healthcare, food, and urban services. Tokyo is highly connected but expensive; regional cities generally offer lower living costs and a slower pace. Foreign professionals usually need an appropriate work visa, commonly sponsored by the employer, and must provide qualifications and employment documents. The Highly Skilled Professional visa may offer additional benefits for eligible applicants. Relocation typically involves arranging housing, registration, health insurance, banking, and a residence card. Learning basic Japanese is highly recommended for administration and everyday life.