The Assistant Manager/Manager, CRM (Journey & Platform) will help develop and optimise Shangri-La’s customer relationship management strategy, including customer journeys, lifecycle communications, segmentation, personalisation and CRM technology platforms. Candidates are typically expected to have a degree in marketing, business, digital commerce or a related field, together with several years of experience in CRM, marketing automation, customer analytics or digital marketing. Experience with CRM platforms, campaign management, data interpretation and cross-functional project coordination is important. The successful candidate should be commercially minded, digitally capable and confident working with hotels, corporate teams, agencies and technology partners. Strong communication, analytical, organisational and problem-solving skills are expected, along with attention to customer experience, data privacy and measurable campaign performance.
Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands. The group is recognised for Asian-inspired hospitality, personalised service, strong destination experiences and a focus on guest wellbeing. Shangri-La employs a large international workforce across hotel operations, corporate functions, food and beverage, sales, technology and guest services. The company continues to invest in digital transformation, loyalty, customer relationship management and more personalised guest journeys. A Hong Kong-based CRM role may work closely with properties and corporate stakeholders across multiple countries, offering exposure to regional and global hospitality operations.
Hong Kong is a highly international city and an important regional hub for hospitality, finance, retail, technology, aviation and business development. Job opportunities are particularly strong in hotels, tourism, restaurants, luxury retail, digital marketing and multinational companies. The culture combines Cantonese traditions with global influences; English is widely used in business, while Cantonese and Mandarin are valuable advantages. Life is fast-paced, safe and convenient, with excellent public transport, extensive dining, shopping, beaches and hiking areas. Accommodation can be expensive, especially in central districts, so many professionals live in areas such as Kowloon or the New Territories. Most foreign professionals require an employment visa sponsored by an employer, commonly under the General Employment Policy, and should secure an offer before relocating. Employers may assist with visa paperwork, flights or accommodation, but packages vary. Hong Kong is technically not an island only; it includes Hong Kong Island and mainland districts.
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