The Assistant Manager/Manager, Brands (Festive Focus) will support the planning and execution of festive brand campaigns across Shangri-La properties or outlets in Hong Kong. Responsibilities are likely to include developing seasonal concepts, coordinating marketing communications, managing agencies and internal stakeholders, overseeing campaign timelines and budgets, and monitoring results. Candidates should have a degree in marketing, communications, hospitality, business, or a related discipline, with several years of experience in brand, campaign, luxury hospitality, retail, or lifestyle marketing. Strong project management, copywriting, presentation, digital marketing, commercial awareness, and communication skills are expected. Fluency in English and Chinese, including Cantonese, is advantageous for the Hong Kong market.
Shangri-La is a globally recognized luxury hospitality group founded in Hong Kong and known for its Asian-inspired approach to service. The group operates hotels, resorts, residences, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. Its properties are associated with premium accommodation, dining, meetings and events, wellness, and personalized guest experiences. Shangri-La emphasizes warm hospitality, cultural understanding, colleague development, sustainability, and long-term relationships with guests and communities. In Hong Kong, the company has a strong heritage and operates prominent luxury hotels serving leisure travelers, corporate clients, local residents, and major events. Brand and festive marketing roles typically work closely with hotel operations, food and beverage teams, public relations, digital channels, creative partners, and commercial departments.
Hong Kong offers strong opportunities in luxury hotels, tourism, retail, finance, technology, events, marketing, and professional services. The culture blends Cantonese traditions with international influences, and workplaces are generally fast-paced, service-oriented, and multilingual. Lifestyle options range from dense urban neighborhoods and excellent dining to hiking trails, beaches, islands, and a highly efficient public transport system. Hong Kong is not a single resort island, but Hong Kong Island, Kowloon, and the New Territories form the main urban area. Foreign professionals normally require an employment visa sponsored by an eligible employer; qualifications, relevant experience, salary, and a confirmed offer are considered. Employers often assist with documentation, while the applicant must provide passports, proof of education, and employment records. Relocation costs and housing can be high, so candidates should clarify benefits, medical coverage, bonuses, and accommodation support before accepting an offer.
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