The Assistant Manager/Manager, CRM (Journey & Platform) will support Shangri-La’s customer relationship management strategy across guest journeys, digital channels and CRM platforms. The role typically requires a degree in marketing, business, hospitality, information systems or a related discipline, along with several years of CRM, lifecycle marketing, digital campaign or marketing-technology experience. Candidates should understand customer segmentation, journey mapping, automation, data analysis and campaign performance measurement. Experience with CRM or customer-data platforms, project coordination and stakeholder management is valuable. The successful candidate is expected to be analytical, commercially minded, detail-oriented and comfortable working with regional teams, technology partners and hotel operations to improve engagement, retention and guest experiences.
Shangri-La Group is a Hong Kong-headquartered luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving leisure and business travellers through full-service properties, restaurants, meeting facilities and wellness offerings. The group is known for Asian-inspired hospitality, attentive service and a strong emphasis on memorable guest experiences. Corporate roles in Hong Kong support the group’s regional and global operations, including brand development, commercial strategy, technology, customer engagement and hotel performance. Working for Shangri-La may involve collaboration with properties across multiple countries and interaction with diverse internal and external stakeholders.
Hong Kong is a highly connected coastal city and territory rather than a single island, although Hong Kong Island is one of its best-known areas. Job opportunities are strong in hospitality, finance, technology, retail, aviation, logistics and professional services. The culture blends Cantonese traditions, international influences, efficient public transport and a fast-paced working environment. Lifestyle options range from dense urban neighbourhoods and excellent dining to beaches, hiking trails and outlying islands. Eligible overseas professionals generally need an employment visa sponsored by a Hong Kong employer, with applications assessed on qualifications, experience and whether the role is difficult to fill locally. Employers commonly assist with documentation, but candidates should confirm visa, tax, insurance and housing arrangements before relocating. Rents can be high, especially on Hong Kong Island and in central districts.
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