The Assistant Manager/Manager, Brands (Festive Focus) is expected to support Shangri-La’s brand and festive marketing initiatives in Hong Kong. Responsibilities may include developing seasonal campaigns, coordinating creative content, managing agencies and hotel stakeholders, preparing promotional materials, and ensuring consistent brand standards across communications and guest touchpoints. Candidates should have a degree in marketing, communications, public relations, hospitality, or a related discipline, together with several years of relevant brand, campaign, or hospitality marketing experience. Strong project management, copywriting, presentation, budgeting, digital marketing, and stakeholder-management skills are expected. The role requires commercial awareness, creativity, attention to detail, cultural sensitivity, and the ability to manage multiple deadlines in a fast-paced luxury hospitality environment.
Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The group operates under the Shangri-La brand and related hospitality businesses, offering accommodation, dining, wellness, meetings, and event services. Shangri-La is known for warm Asian hospitality, personalized guest experiences, and strong service standards. Its Hong Kong presence includes prominent luxury properties and corporate operations, making the city an important center for brand development and regional business activity. Employees typically work in a multicultural environment with opportunities to collaborate across hotels, corporate teams, and global markets. The company places emphasis on service excellence, professional development, responsible business practices, and maintaining a distinctive, trusted luxury brand identity.
Hong Kong is a compact, energetic destination with strong opportunities in hospitality, tourism, retail, finance, technology, events, and marketing. Jobs are concentrated on Hong Kong Island, Kowloon, and the New Territories, with luxury hotels and international companies offering diverse career paths. Cantonese is widely spoken, while English is common in business and hospitality; Mandarin is also useful. The culture combines Chinese traditions, international influences, festivals, excellent food, and a fast-paced urban lifestyle. Public transport is efficient, though housing can be expensive and space is limited. Popular residential areas include Central, Wan Chai, Kennedy Town, North Point, Kowloon, and quieter New Territories districts. Overseas hires generally need an employment visa sponsored by their employer under Hong Kong’s General Employment Policy, with proof of qualifications, a genuine job offer, and suitable salary. New arrivals should arrange housing, insurance, banking, and tax registration before or soon after arrival.
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