This role leads customer relationship management initiatives across Shangri-La, focusing on guest journeys, campaign planning, CRM platforms, data-driven engagement and service personalization. Candidates should have several years of experience in CRM, lifecycle marketing, digital marketing, customer analytics or a related commercial function, preferably within hospitality, retail or luxury brands. Strong knowledge of CRM technologies, customer segmentation, marketing automation and performance reporting is expected. The successful candidate should be commercially minded, organized and comfortable managing projects across multiple departments and markets. Excellent communication, stakeholder management and problem-solving skills are essential, along with the ability to translate customer data into practical business improvements. Fluent English is normally required; Cantonese or Mandarin and experience working in Hong Kong would be advantageous.
Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for its Asian-inspired hospitality, thoughtful service and strong emphasis on guest experience. Its portfolio includes Shangri-La, Kerry, JEN and Traders brands, serving luxury, business and leisure travelers. Shangri-La properties typically offer accommodation, restaurants, meeting facilities, wellness services and resort activities. The company employs colleagues from many nationalities and promotes service excellence, professional development and long-term career opportunities. A corporate role in CRM may support customer engagement across several properties and markets, combining hospitality knowledge with technology, marketing automation, analytics and loyalty development.
Hong Kong is a compact, energetic city with major opportunities in hospitality, finance, technology, retail, aviation, education and professional services. Although best known for its urban core, it also has beaches, hiking trails and quieter islands such as Lantau, Lamma and Cheung Chau. Cantonese is the main local language, while English is widely used in business and Mandarin is increasingly common. Life is fast-paced and convenient, with excellent public transport, international dining and extensive shopping, though housing is expensive and apartments are often small. Employment visas are generally sponsored by the employer; skilled professionals commonly apply through the General Employment Policy and must show a confirmed job, suitable qualifications and market-level pay. New arrivals should budget for deposits, healthcare, transport and relocation costs. Hong Kong offers an international lifestyle, strong career networks and easy travel throughout Asia.
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