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Assistant Manager/ Manager, Brands (Festive Focus)

Hong Kong Shangri-La HKD 28,000–45,000/month*
Job Description

The role supports Shangri-La's brand and festive marketing strategy in Hong Kong, developing campaigns, content, partnerships and communications that strengthen brand awareness and guest engagement. Candidates should have several years of experience in luxury hospitality, lifestyle, retail, marketing, branding or public relations, with strong project management and communication skills. The position requires creativity, commercial awareness, attention to detail and the ability to coordinate agencies and internal stakeholders across multiple festive initiatives. Fluency in English and Cantonese is likely valuable, while Mandarin may be an advantage. The successful candidate is expected to manage deadlines, protect brand standards, evaluate campaign performance and deliver polished, culturally relevant work in a fast-paced environment.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. The group operates the Shangri-La, Kerry, JEN and Traders brands, serving business and leisure travellers through high-quality accommodation, dining, events and wellness experiences. Shangri-La is known for its Asian-inspired hospitality, attentive service and emphasis on genuine care. Its Hong Kong presence includes several prominent luxury hotels and a regional corporate platform supporting brand, commercial, operational and corporate functions. Employees typically work in an international environment with opportunities to collaborate across properties and markets. Brand and festive marketing roles contribute to seasonal campaigns, guest experiences, public visibility and revenue-generating initiatives while maintaining the group's premium positioning.

Destination Guide

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing, events and international business. Hotel and tourism professionals benefit from a busy market shaped by conventions, regional travel, dining and major festive celebrations. The culture combines Cantonese traditions, international influences, efficiency and long working hours, while English is widely used in business and Mandarin is increasingly useful. Lifestyle options range from high-rise urban living, excellent public transport and extensive dining to beaches, hiking trails and outlying islands. Housing is expensive, so many newcomers share apartments or live farther from central districts. Most overseas professionals need an employment visa sponsored by a Hong Kong employer; the company normally supports the application, which requires a valid offer and suitable qualifications or experience. Bring original documents, budget carefully for rent and consider areas such as Kowloon, New Territories or Hong Kong Island based on commute.

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