The Assistant Manager/Manager, CRM (Journey & Platform) is expected to manage and improve customer relationship management journeys and platforms across Shangri-La’s hotel portfolio. Responsibilities typically include planning personalized customer communications, coordinating campaigns, analyzing guest data, optimizing automation and segmentation, and working with marketing, digital, technology, and property teams. Candidates should have several years of experience in CRM, lifecycle marketing, customer engagement, marketing automation, or digital platforms. Strong analytical, project management, communication, and stakeholder-management skills are important, together with experience using CRM or campaign-management tools. Knowledge of hospitality, loyalty programs, customer data, and Cantonese or Mandarin may be advantageous.
Shangri-La Group is a Hong Kong-headquartered luxury hospitality company operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La, and Traders Hotels. The group is known for Asian-inspired hospitality, personalized service, luxury accommodation, dining, wellness, and business travel facilities. Shangri-La also operates loyalty and guest-engagement programs supported by digital channels and customer data, making CRM an important part of its commercial strategy. The company employs colleagues from diverse backgrounds and offers roles across hotel operations, corporate functions, technology, marketing, finance, and customer experience. Its corporate base in Hong Kong provides access to a major regional business and tourism hub.
Hong Kong offers strong opportunities in hospitality, tourism, aviation, finance, technology, retail, marketing, and customer-experience roles. English is widely used in business, while Cantonese is dominant in daily life and Mandarin is increasingly useful. The culture blends Chinese traditions with international influences, offering excellent dining, efficient public transport, vibrant nightlife, shopping, hiking, beaches, and nearby islands such as Lantau and Cheung Chau. Housing can be expensive, especially near central business districts, although public transport makes commuting practical from many areas. Overseas professionals generally need an employment visa sponsored by their employer and must meet immigration requirements regarding qualifications, salary, and a confirmed position. Employers commonly assist with visa paperwork, but candidates should confirm benefits, housing support, medical coverage, and relocation terms before accepting an offer.
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