The Assistant Manager/Manager, CRM (Journey & Platform) is responsible for developing and improving customer relationship management journeys across Shangri-La’s digital channels. Requirements typically include a degree in marketing, business, digital communications, information systems or a related field, with several years of CRM, marketing automation, customer journey or loyalty experience. Candidates should understand segmentation, campaign execution, data analysis, platform management and customer lifecycle marketing. Experience with CRM or CDP tools, email and mobile campaigns, testing, reporting and stakeholder coordination is valuable. The role requires strong communication, project management and analytical skills, attention to detail, commercial awareness and the ability to work across regional and hotel teams.
Shangri-La Group is a luxury hospitality company headquartered in Hong Kong, operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving leisure and business travellers through upscale accommodation, dining, meetings and wellness experiences. The group is known for its Asian-inspired hospitality, attentive service and the Shangri-La mobile and loyalty ecosystem. Corporate roles in Hong Kong support the group’s global operations, brand development, technology, customer engagement and commercial strategy. Employees typically work with multicultural teams and collaborate with hotels and regional offices worldwide. The company offers opportunities across hospitality operations, digital transformation, marketing, revenue, finance and corporate functions.
Hong Kong is a compact, energetic city with strong opportunities in hospitality, finance, technology, retail, tourism, marketing and regional corporate services. Although commonly associated with Hong Kong Island, the territory includes Kowloon, the New Territories and numerous outlying islands. The culture blends Cantonese traditions, international business practices, festivals, excellent food and a fast-paced urban lifestyle. Public transport is efficient, housing is expensive, and salaries should be assessed against rent and daily costs. Beaches, hiking trails and islands provide easy escapes from the city. Overseas professionals generally need an employment visa sponsored by their employer, with approval depending on qualifications, experience and the role’s business need. Employers commonly assist with visa applications, while newcomers should arrange accommodation, insurance, banking and tax registration. Cantonese is widely spoken, and English is commonly used in business.
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