Director of Sales

Job Description

The Director of Sales is responsible for leading the hotel’s sales strategy, achieving revenue targets and strengthening relationships with corporate clients, travel agencies, tour operators and key accounts. Requirements typically include a degree or diploma in hospitality, business or marketing, extensive hotel sales experience and a strong understanding of the Malaysian or regional market. The candidate should have proven leadership ability, excellent negotiation and communication skills, commercial awareness and experience preparing budgets, forecasts and sales plans. The role expects a proactive, target-driven professional who can coach a sales team, represent Shangri-La professionally, develop new business and collaborate closely with revenue management, marketing and hotel operations.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Shangri-La Resorts, Traders and Kerry hotel brands, together with a reputation for warm Asian hospitality and personalized service. Shangri-La properties commonly provide accommodation, dining, meetings, wellness and leisure facilities for business and leisure travelers. In Malaysia, the group operates well-known city and resort properties and serves both international visitors and domestic guests. The company places strong emphasis on service quality, guest satisfaction, operational standards, employee development and long-term customer relationships. A Director of Sales would typically support the property’s commercial performance while representing the brand across corporate, leisure, group and event markets.

Destination Guide

Malaysia offers varied opportunities in luxury hotels, resorts, tourism, events, food and beverage, sales and revenue management. Major hospitality markets include Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and coastal resort areas. Malaysian culture is multicultural, with Malay, Chinese, Indian and indigenous influences, and English is widely used in business. Lifestyle ranges from fast-paced city living to relaxed island life, with excellent food, warm weather and easy access to beaches and nature. Popular island destinations include Langkawi, Penang, Redang, Perhentian and Tioman. Foreign professionals generally need an employment pass arranged and sponsored by the employer before starting work; requirements depend on salary, nationality and role. Relocation costs, housing, schooling and healthcare should be discussed with Shangri-La. A valid passport, authenticated qualifications and relevant management experience are commonly required.