EC Consultant - EC Consulting Department, Rakuten ichiba (Tokyo) (C&M)

Job Description

The EC Consultant supports merchants on Rakuten Ichiba by analyzing store performance, identifying growth opportunities, and recommending practical improvements in merchandising, advertising, pricing, customer engagement, and sales strategy. The role typically requires business-level Japanese, strong communication and consulting skills, analytical ability, and experience in e-commerce, sales, account management, marketing, or a related field. Candidates are expected to build trusted relationships with stores, understand commercial challenges, use data to develop proposals, and manage several accounts or projects independently. A customer-focused mindset, interest in digital commerce, adaptability, and the ability to collaborate across internal teams are important.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. Its businesses include online shopping, fintech, mobile communications, digital content, travel, advertising, and professional sports. Rakuten Ichiba is one of Japan’s largest online marketplaces, connecting consumers with a wide range of merchants and brands. Rakuten operates with a strong focus on innovation, data-driven services, and creating an integrated ecosystem in which customers can use multiple services and earn Rakuten Points. The company has an international workforce and promotes a global working environment, although many Japan-based roles require Japanese communication skills. Employees commonly work in a fast-moving, commercially focused organization where initiative, collaboration, and measurable customer or business impact are valued.

Destination Guide

Japan offers opportunities in technology, e-commerce, finance, manufacturing, tourism, education, and customer-facing international businesses. Tokyo provides the widest job market and excellent public transportation, while Osaka, Nagoya, Fukuoka, and regional cities can offer lower living costs and different lifestyles. Japanese workplaces value punctuality, preparation, respect, teamwork, and careful communication. Daily life is generally safe and convenient, with efficient trains, strong healthcare, and varied food and cultural experiences. Rent and commuting costs can be high in central Tokyo. Foreign workers usually need an employer-sponsored work visa, commonly under categories such as Engineer/Specialist in Humanities/International Services; requirements depend on qualifications and duties. Before relocating, arrange a job offer, residence procedures, housing, health insurance, pension enrollment, and tax registration. Learning Japanese is highly beneficial for career progression and everyday integration.