The Retail Search Engine Marketing (SEM) Analyst supports Qantas’s digital retail performance by planning, managing and optimising paid search campaigns across relevant markets. The role typically requires experience with Google Ads, Microsoft Advertising, search analytics, keyword research, bid management and performance reporting. Strong numerical, analytical and problem-solving skills are expected, along with confidence using spreadsheets and digital marketing platforms. The successful candidate should understand customer acquisition, conversion tracking and return-on-investment measurement, and be able to turn data into practical recommendations. Clear communication, attention to detail, commercial awareness and the ability to work with agencies and internal stakeholders are important. Experience in travel, retail or a large consumer brand would be advantageous.
Qantas Airways Limited is Australia’s national airline and one of the country’s best-known travel brands. Founded in 1920, the Qantas Group operates domestic and international passenger services, freight activities and related travel businesses through brands including Qantas and Jetstar. Its network connects Australian cities with destinations across Asia, Europe, North America, New Zealand and the Pacific. Qantas employs people across aviation, engineering, airport operations, customer service, technology, finance, marketing and corporate functions. The company places strong emphasis on safety, operational reliability, customer experience and digital innovation. A retail SEM analyst would contribute to the airline’s online sales and customer acquisition activity, helping travellers discover and purchase flights through effective search marketing, data analysis and campaign optimisation.
Australia offers opportunities in aviation, digital marketing, technology, tourism, healthcare, engineering, education and skilled trades, with major employment centres in Sydney, Melbourne, Brisbane, Perth and Adelaide. Workplace culture is generally practical, relatively informal and focused on collaboration, accountability and work-life balance. Lifestyle varies from busy city living to coastal, regional and outdoor communities, with beaches, national parks and a strong café and sports culture. Living costs are high in Sydney and Melbourne, particularly for housing, while other cities may offer better value. Most overseas professionals need a visa, such as an employer-sponsored Skills in Demand visa, a skilled migration visa or an eligible working holiday visa. Requirements depend on occupation, qualifications, English ability, age and sponsorship. New arrivals should budget for rent, transport, healthcare and relocation costs, and check official Australian immigration guidance before accepting employment.
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