The role analyzes customer, marketing, and business data to generate insights that support campaign planning, performance measurement, and strategic decision-making. Candidates are typically expected to have experience with SQL, spreadsheets, statistical analysis, and data visualization, with Python or other analytical tools considered advantageous. Strong communication skills are important because the position involves presenting findings to marketing and business stakeholders. Rakuten is likely to value candidates who can translate complex data into practical recommendations, manage multiple projects, and work collaboratively in a fast-paced, international environment. Business-level Japanese and conversational or professional English may be required, depending on team responsibilities.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem spanning e-commerce, fintech, mobile communications, digital content, travel, online advertising, and professional sports. Its services are connected through the Rakuten membership and loyalty-point platform, giving the company extensive customer and transaction data. Rakuten has expanded internationally and maintains a diverse workforce, with many roles requiring collaboration across Japan and overseas markets. The company promotes innovation, data-driven decision-making, and the integration of multiple digital services. As one of Japan’s best-known technology employers, Rakuten offers opportunities in engineering, analytics, marketing, finance, operations, and corporate functions. Compensation and working arrangements vary by position, experience, and business division.
Japan offers strong opportunities in technology, data analytics, software engineering, finance, marketing, education, healthcare, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Workplace culture often emphasizes reliability, teamwork, preparation, and respect for hierarchy, although global companies may use more flexible practices. Lifestyle ranges from highly urban living in Tokyo to quieter, more affordable regional communities. Public transportation is excellent, but housing and daily expenses can be high in central Tokyo. Foreign professionals usually need an appropriate work visa, commonly an Engineer/Specialist in Humanities/International Services visa, with employer sponsorship and supporting documents. Highly skilled professionals may qualify for a points-based visa. Relocation typically involves securing housing, registering an address, arranging health insurance, and obtaining a residence card. Japanese ability improves career options and daily life, even when English is used at work.
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