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Principal Product Manager, Product Strategy for Merchants and Vendors - Business Support Development Department (BSD)

Japan Rakuten ¥8,000,000–¥15,000,000 per year*
Job Description

Rakuten is seeking a Principal Product Manager to lead product strategy for merchants and vendors within the Business Support Development Department. The role requires strong experience in product management, digital services, platform or marketplace businesses, and the ability to translate merchant needs into scalable products and business solutions. Candidates should be comfortable defining product vision, conducting market and customer research, prioritizing roadmaps, analyzing performance, and coordinating engineering, sales, operations, and business stakeholders. Business-level Japanese and English communication may be expected, along with strong leadership, strategic thinking, and experience managing complex, cross-functional initiatives. The successful candidate will be expected to improve merchant value, support business growth, and deliver measurable outcomes in Rakuten's ecosystem.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, travel, digital content, advertising, and professional sports. Its services are connected through the Rakuten membership and loyalty platform, allowing customers and business partners to interact across multiple products. Rakuten Ichiba, the company's online marketplace, supports a large community of merchants and vendors, while Rakuten also provides payment, banking, securities, telecommunications, and marketing solutions. The company has an international workforce and promotes an English-speaking environment in many corporate and technology roles. Employees typically work in cross-functional, fast-moving teams focused on innovation, platform growth, customer experience, and expanding services for consumers and business partners.

Destination Guide

Japan offers strong opportunities in technology, product management, e-commerce, fintech, telecommunications, consulting, manufacturing, and international business. Tokyo has the largest concentration of employers, while Osaka, Nagoya, Fukuoka, and Sapporo also have growing technology and service sectors. Work culture values punctuality, preparation, teamwork, respect, and long-term commitment, although international companies may offer more flexible practices. Daily life is safe, convenient, and supported by excellent public transport, healthcare, restaurants, and reliable infrastructure. Housing and commuting costs are generally highest in Tokyo. Foreign professionals usually need an appropriate work visa, commonly sponsored by the employer; a university degree or relevant professional experience is often required. Highly skilled workers may qualify for a points-based visa with faster permanent-residence pathways. Relocating employees should arrange residence registration, health insurance, a bank account, and tax procedures after arrival. Learning basic Japanese is highly useful for daily life and workplace integration.

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