This role manages Shangri-La’s customer relationship management (CRM) journeys and supporting platforms across the customer lifecycle. Requirements typically include a degree in marketing, business, digital technology or a related field, along with several years of CRM, marketing automation, customer experience or project management experience. Candidates should understand segmentation, campaign journeys, data analysis, platform operations and cross-functional stakeholder management. Experience with CRM systems, loyalty programmes, email or mobile engagement, and tools such as Salesforce or similar platforms is advantageous. The successful candidate is expected to improve customer engagement, coordinate regional and hotel teams, monitor performance, maintain data quality and deliver projects on time. Strong communication, analytical, organisational and problem-solving skills are essential, together with commercial awareness and the ability to work in a fast-paced international hospitality environment.
Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving leisure travellers, business guests and corporate clients. The group is known for Asian-inspired hospitality, personalised service and premium guest experiences. Its hotels typically offer accommodation, dining, meetings, wellness and event facilities. Shangri-La also operates loyalty and customer engagement programmes, making CRM an important part of its digital and commercial strategy. The company employs a multinational workforce and provides opportunities across hotel operations, corporate functions, technology, marketing and guest experience. This Hong Kong-based position would likely support regional or group-wide CRM initiatives while working with hotel teams and corporate stakeholders.
Hong Kong is a compact international city made up of Hong Kong Island, Kowloon and the New Territories, with excellent public transport and frequent ferry connections to outlying islands. Job opportunities are strong in hospitality, finance, technology, retail, aviation, education and digital marketing, although competition can be high. The culture blends Cantonese traditions with global business influences; Cantonese is widely spoken, while English is common in professional settings. Life is energetic and convenient, with dense urban neighbourhoods, varied food, hiking trails, beaches and efficient transport. Overseas professionals generally need an employment visa arranged with an eligible sponsoring company, and approval depends on qualifications, relevant experience, salary and the role’s business need. Employers often assist with documentation and relocation, but housing is expensive and typically compact. New arrivals should budget carefully for rent, deposits, healthcare and daily costs.
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