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Assistant Manager/ Manager, Brands (Festive Focus)

Hong Kong Shangri-La HK$35,000–HK$55,000/month*
Job Description

This role supports Shangri-La’s brand and festive marketing initiatives in Hong Kong, helping develop campaigns, promotions, partnerships and seasonal experiences across the group’s hotels and outlets. Candidates are generally expected to have a degree in marketing, communications, business or a related discipline, with several years of experience in brand marketing, integrated campaigns, hospitality, retail or luxury consumer businesses. Strong project management, copywriting, presentation, budgeting and stakeholder-management skills are important. The successful candidate should be commercially minded, creative, organised and comfortable coordinating agencies and multiple internal departments. Experience with festive campaigns, luxury brands, digital marketing and events is an advantage, as is fluency in English and Chinese.

Company Info

Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts and related businesses across Asia, the Middle East, Europe and other international markets. Founded in 1971, the group is recognised for its Asian hospitality, personalised service and distinctive Shangri-La brand. Its portfolio includes luxury hotels, urban properties, resorts, restaurants, spas and event facilities. Shangri-La places strong emphasis on guest satisfaction, colleague development, responsible business practices and local cultural connections. In Hong Kong, the company operates several well-known properties and serves leisure, business, dining and events customers. Brand and festive marketing teams help translate the group’s luxury positioning into seasonal campaigns, celebrations, experiences and commercial activities that attract guests and strengthen customer loyalty.

Destination Guide

Hong Kong is a compact international city with excellent transport, a strong economy and opportunities in hospitality, luxury retail, finance, technology, marketing and professional services. Its culture blends Cantonese traditions with global influences, offering outstanding food, festivals, shopping, arts and an active business scene. Lifestyle choices range from fast-paced urban living in Hong Kong Island and Kowloon to quieter areas such as the New Territories and outlying islands. Rents can be high, although public transport is efficient and many employers provide benefits or housing support. Overseas professionals normally need an employment visa sponsored by a local employer, with applications assessed on qualifications, relevant experience and whether the role cannot readily be filled locally. Dependants may usually apply for permission to stay. Before relocating, candidates should confirm visa sponsorship, medical coverage, tax arrangements, housing costs and working-hours expectations with Shangri-La.

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